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Blogging for beginners

Caroline O’Doherty wants to blog. She contacted me asking for advice on sources of information to help her kickstart her efforts. Caroline is a campaign manager based in the north east of England. She...

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Blogging for beginners: choosing a topic and a name for a blog

There’s been a great response to Caroline O’Doherty’s blogging project. Caroline asked me for recommendations for sources of information to help her kickstart a blog. We agreed that it would make a...

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Blogging for beginners: overcoming ‘the fear’ with help from friends

Caroline O’Doherty recently asked me for recommendations for sources of information to help her kickstart a blog. We agreed that it would make a great topic for a series of blog posts. Last time around...

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Blogging for beginners: technology choices

This is the fourth post in a series by Caroline Doherty and me about getting started in blogging. In previous posts we’ve explored the benefit of blogging, building a network and seeking out sources of...

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A final post sharing lessons from building a blog

This is the final blog post in a series by Caroline O’Doherty and I on building a blog. Caroline asked me for recommendations for sources of information to help her start a blog. We agreed that it...

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Gratitude

This is a ‘thank you’ blog post dedicated to some of the 50 or so people that have been generous to me with their time and support in 2014. They are colleagues, family, friends, teachers, writers, and...

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Blogging is a slog. My top 10 posts for 2014 and some lessons

I snagged more than 70,000 page views on my blog in 2014 according to my web analytics. I wrote the first post a little over two years ago when I sold my own agency and joined Ketchum. Since then I’ve...

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Reaching new networks by syndicating content: a data driven analysis

This article explores the value of content sharing and syndication, via an owned blog, and social networks such as Facebook, LinkedIn, Medium and Twitter. LinkedIn is enjoying something of a...

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My blog in 2015 review: community, how-to evergreen content and personal stuff

Lessons from the most popular content on my blog in 2015 and looking forward to 2016. More than 100,000 people visited my blog in 2015. They explored content about community, life, media, theory and...

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Blogging in 2016: community, how to explainers, and personal stuff

Lessons from the most popular content on my blog in 2016 and looking forward to 2017. More than 50,000 individuals have visited my blog in 2016. Many came back more than once. The benefit of blogging...

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